Nova had been live for five days when I stood on stage in Miami at CloudFest USA and built a QR code generator, live, in front of the room. Then I did something that only makes sense with a tool built entirely around conversation. I generated a QR code to the app I had just built, using that same app, and shared it with everyone in the room to use right there. That little app is still live today at qr.buildnext.live.
The talk was called “From Idea to Live in Minutes.” It wasn’t a metaphor.
Nova is the agentic AI builder I lead at WebPros. We launched it on October 31, 2025. The tagline is “All it takes is a conversation.” You describe what you want in plain language. Nova builds it, an app or a site, and gets it live. Unlike most of the AI builders you’ve probably heard of, Nova isn’t a direct-to-consumer product. It’s built for hosting providers and domain registrars to offer to their own customers, under their own roof.
In June, an independent reviewer at webhosting.today put six AI website builders through a deliberately odd test. Each one got asked for an apple pie recipe, a prompt with nothing to do with building a site, to see which ones were running real language models and which were just scripted decision trees wearing an AI label. Nova, which powers the builder inside Hosting.com, answered the recipe in full on the first try. Then it did something nobody asked it to do. On its own, it surfaced next-step suggestions, offering to build a recipe website, create a meal planner app, or add a cooking timer feature. Nobody prompted it toward “app” versus “website.” It recognized the range of things that recipe could become.
That same range shows up in what real people build, too. One thing has stuck with me. Someone used Nova to build a live score tracker for the FIFA World Cup, matchup by matchup, team versus team. It’s probably running on a screen in their office right now, mid-tournament, exactly the kind of small, specific thing nobody would have briefed as a “website.” That’s just what happens when building something takes nothing but a conversation.
Handling that range takes more than a front end. An app that tracks scores, manages a list, or reacts to input needs a backend, somewhere to store state and respond as it changes. Nova has that built in now, a database, user authentication, and real-time updates, on a multi-agent, multi-modal architecture that also handles AI image and video generation and voice mode. It’s shipped other capabilities too, smart domain name suggestions and the ability to recreate an existing website outright.
From day one, hosting providers running cPanel could offer Nova to their customers using their own infrastructure. What customers see is their hosting provider’s own AI builder, not a referral to an AI builder they’d have to find elsewhere. For domain registrars specifically, this means a customer can register a domain and start building something the same day, without ever leaving the registrar’s own product. Hosting.com launched this way at CloudFest EU 2026 in March, and it’s been live on their platform since.
Since then, we’ve added Nova to WebPros Cloud, for providers who’d rather not run any of this infrastructure themselves. They can offer Nova to their customers anyway, with us running it behind the scenes, wherever in the world their customers are.
Beyond cPanel, we’re bringing Nova to WHMCS MarketConnect and Plesk too, so more hosting providers have a way to offer it.
Nova for WordPress is a variant built specifically for WordPress. It’s prompt-driven like the rest of Nova, but it builds with standard WordPress blocks and publishes straight to the hosting provider’s own servers, staying inside the ecosystem WordPress agencies and site owners already know rather than asking them to leave it. I talked about this at CloudFest EU 2026, along with where I think AI fits into how WordPress sites get built, operated, and grown more broadly. You can watch that here.
The market is shifting under all of our feet. I’d rather hosting and registrar companies offer their own customers a way to build with a conversation, under their own brand, than watch those same customers wander off to find it somewhere else. The specific thing they end up building, a website, an app, or something in between, matters less than whether that option exists under their own roof at all, before someone else offers it first.
We built Nova for exactly that reason. Not because I think every hosting provider should become an AI company overnight, but because the range of what people build once you hand them a conversation is wider than any of us expected going in. All it takes is a conversation. I’d start having it.
James Lee
Group Product Manager, WebPros
Product leader with 20 years of shipping web products, from founding a hosting company to leading AI and WordPress products at WebPros.
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