Product leader with 20 years across hosting, WordPress, and AI
Building the next wave of AI-powered web products.
The AI and WordPress products the hosting industry builds on. Group Product Manager, WebPros.
200K+
Users grown
ImprovMX, in 18 months
40%
Revenue growth
ImprovMX, in 18 months
~20
Years in the field
Hosting, WordPress, AI
6
Products led
Currently at WebPros
Companies I have worked with
What I Do
Twenty years of pattern recognition across hosting, WordPress, and AI.
AI Product Leadership
Building AI-powered platforms that solve real problems at scale. From conversational website builders to data intelligence tools for the hosting industry.
WordPress Ecosystem
Deep expertise across the full WordPress hosting stack. Security, performance, managed hosting, and the tooling that hosting partners rely on every day.
Web Hosting Strategy
Twenty years modernising hosting products and taking them to market. From legacy shared hosting to Kubernetes-powered managed platforms.
Product Modernisation
Re-engineering complex, legacy products for growth. Connecting the technical how, the business why, and the customer who.
Experience
From founding to acquisition, startup to enterprise.
WebPros
Group Product Manager · 2024 to present
Leading the AI and WordPress product portfolio at WebPros, including Nova, WP Squared, WP Toolkit, WP Guardian, and WebPros Insights. Overseeing a team of Product Managers delivering solutions for hosting partners worldwide.
ImprovMX
Head of Product · 2023 to 2024
Directed end-to-end product strategy for a high-volume SaaS email platform. Achieved 40% revenue growth and doubled the user base to over 200,000 within 18 months through data-driven product improvements and lifecycle marketing.
Cloudways / DigitalOcean
Senior Product Manager · 2022 to 2023
Navigated the WordPress automation strategy through the $350M acquisition of Cloudways by DigitalOcean. Led the strategic turnaround and global launch of SafeUpdates, and spearheaded Cloudways Autonomous, a Kubernetes-powered managed WordPress hosting solution.
MDDHosting
Product Lead · 2018 to 2022
Partnered with the founder to modernise the company's technical direction. Led the transition from legacy shared hosting to a performance-driven cloud model, including a StorPool-powered infrastructure overhaul and the Elastic Reseller Hosting framework.
Aspiration Hosting
Founder · 2008 to 2017
Founded a premium Magento-focused managed hosting company and grew it from bootstrap to serving clients across five continents over nine years. Led the company to a successful acquisition. Named a Magento Master by the Magento community.
Latest Writing
Thoughts on WordPress, AI, hosting, and building products.